Ambassador Recruitment
Overview
Stage one of the Promotion of Safe Plate roll out is about enticing businesses to become a Safe Plate Ambassador. This includes promoting on billboards, posters, social media and approaching them by email and in-person.
Effect
By recruiting restaurants before the app goes live, this builds a strong foundation for the user to explore
Customer Enticement
Overview
Stage two of the Promotion of Safe Plate roll out is about enticing customers to use a Safe Plate. This includes promoting on billboards, posters, social media, merchandise and gaining online interaction through giveaways.
Effect
Promoting Safe Plate effectively is essential to capture the interest of users with dietary restrictions. It's important to communicate that this service will expand their dining options and opportunities.
Contact
